FAQs | KnightCreative

Q: How much ad budget should I allocate each month?

We recommend HK$10,000 as ad budget each month, since that will directly affect people reached and the time period of testing target audience groups.

Q: What happens if an ad shows little results / does not deliver as expected?

There can be various reasons for an Facebook ad to have subpar performance, which may include audience, copy, image, product price, quality of website, etc. KnightCreative will set up lookalike audience, perform A/B testing and statistical analyzation. We will dedicate our best at helping you increase the effectiveness of ads.

Q: I’ve tried placing ads myself and there’s a lot of non-local users liking my post, how should I solve this problem?

Utilising Facebook ad’s language targeting and the exclusion function can help solving the problem of non-local users.

Q: Will the ads be placed using your account?

KnightCreative will create and manage a Facebook Ad account for our clients, you can examine all ad placing activities on said account.

Q: I don’t know what kind of ads should I be placing, will you just decide for me?

Our creative basis is built around the product info and USPs provided by clients. You are always welcomed to provide your opinion.

Q: Is the budget of social media advertising hard to predict or control?

At the end of each month, KnightCreative will provide a full report of ads of that month, you can be totally clear of how your ad budget is spent.

Q: I have no idea about technical terms like ROI, ROAS, CPM or CPC, how can I understand the effectiveness of an ad?

The report provided each month will show detailed statistics. KnightCreative also assigns individual to analyze effectiveness for clients, rest assured you will be able to understand the ROI of your budget spent.

Q: I’m not satisfied with the quality of the ads and the ROI, what should I do?

KnightCreative provides a guarantee of 100% monthly fee return, if clients are not totally satisfied with our services, the fee of that month can be 100% returned. Note that the advertising fee will not be returned.

Q: There’s something about the ad I want to amend, what should I do?

KnightCreative will set up a Whatsapp group with our clients, you can communicate and raise queries anytime.

Q: I have no clue about social media ad/ content, what should I do?

KnightCreative has a team following all processes from ad creation to placement. We can provide a first draft for an ad within 3 working days (provided that we have acquired all needed materials from you.)

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