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We generate the traffic, conversions & successes our clients deserve through strategic SEO, online advertising, social media, content marketing & other services.

From generating brand awareness and capturing your audience’s attention, through nurturing leads into customers, we’ll craft your online presence to guide new customers on their journey to you.  We are innovative in combining the power of the various channels and techniques to forge highly effective online marketing programs, tuned to the unique objectives and needs of each client.  Our programs are designed for each client, pulling the best online strategies and tools to generate the results that will impact our clients’ success.

01

Social Media Marketing

“Content is fire, social media is gasoline.” – Jay Baer

It’s not enough to simply have a Facebook page or publish a tweet once a month. 91% of retail brands use two or more social media channels and marketing spend on social media is expected to rise 126% in the next five years. There are sophisticated strategies and large budgets going into a branded social media, and for good reason. Social media offers your brand the opportunities to connect with your target audience, share your story and for the relationships that develop into results for your business.

What can our social media services do for you?

Our social media programs draw from our expertise in all areas of marketing.

From advertising and content marketing to SEO and beyond, we all get in on the social media action for our clients! Your brand will benefit from our multi-faceted approach to social, and our constant need to deliver clear, measurable results.

Our social media programs generate results because we focus on developing:
– Brand awareness & recognition
– Increased website traffic
– Audience relationships
– Brand communities
– Positive brand sentiment
– Customer retention & loyalty
– Trust & credibility

The world of social media can seem simple, but to generate real results, is a complex and strategic undertaking. Brands across industries are committing more of their marketing budgets to social media and outsourcing to a qualified, professional, experienced team of experts. Your team knows your brand, and we know how to help your brand cut through the noise to really succeed on social media. Enhance your marketing team with our social media skills and expertise to take your brand to the next level. Many of our social media programs include:
– Channel and profile creation
– Strategy development
– Optimization recommendations
– Social advertising
– Content creation
– Channel monitoring
– Fan engagement
– Community building
– Competitive analysis
– Reputation management
– Follower and fan growth initiatives
– Analytics and reporting

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02

Search Engine Optimization

“You can’t just “SEO” your website and be done, it’s a forever moving goal post.” – Stoney deGeyter

from being a tactical game to having a more sophisticated focus on how the user interacts with your website.  81% of consumers use search engines to research their purchase decisions. When they are searching online for the information, products and services they need, are they able to find your brand?

What can our SEO services do for you?

KnightCreative has a team of highly qualified and experienced SEO specialists that will generate the long term results your brand deserves. Search Engine Optimization is a multi-faceted practice that encompasses a wide-variety of technical skills and knowledge, carefully applied to your website so that it appeals to both searchers and search engines.

Not only will SEO increase your qualified website traffic, it also increases loyalty among existing customers.  95% of marketers use search engine marketing for inducing loyalty among their existing customers. When it costs five times more to obtain a new customer versus retain an existing one, you want your target audience to be able to find you, and keep finding you online.

Our SEO programs focus on generating results that impact our clients’ bottom line.

> Increased Traffic
> Customer Retention & Loyalty
> Brand Awareness
> Cost Effectiveness
> Enhanced Site Usability
> Integrated Marketing Success
> Trust & Credibility
> Measurable ROI

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03

Online Advertising

“A man who stops advertising to save money is like a man who stops a clock to save time.” – Henry Ford.

Our custom advertising solutions are focused on generating results with high ROI

With a clear understanding of your goals and resources, we’ll strategize the right program for your brand! Our team of online advertising experts has been specializing in the industry since 2002, before sites like LinkedIn, YouTube and Facebook were even launched. Not only do we understand the fundamentals of advertising and marketing, we have a focused passion for the digital marketplace to strategize the best possible programs to drive measureable results. We’ve grown up in the industry and have more experience, passion and drive than other agencies.  Put our talent and skill to work for your brand, to generate:

  • Search and Display Networks
  • Remarketing for Search and Display
  • Customer Match
  • YouTube Advertising
  • Gmail Ads
  • Google Shopping
  • Mobile App Ads
  • Remarketing
  • Facebook
  • Instagram
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04

Conversion Optimization

“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” Jeff Eisenberg

We love driving qualified traffic to a website. It’s a crucial component to online marketing success!

But increasing our clients’ traffic numbers just isn’t enough for us.  We make sure the visitors we’re delivering do exactly what our clients want them to. That’s why traffic isn’t our primary goal. Conversions are!

Whether a conversion for your business is a visitor making a purchase, reserving a hotel room, signing up for a newsletter or registering for a trade show, we make it happen.  Whatever goals you’ve set for your online presence, we will help you meet and exceed them.

What if the traffic you’re already getting to your website could be funneled through the buying cycle more effectively?  Just imagine how much more profitable you could be if we increased the quality of traffic coming to your website AND optimized your conversion rate! Why settle for what you’ve been getting, when your brand deserves so much more?

Integrating conversion optimization into everything we do.

There are a lot of agencies out there who will brag about their conversion optimization in terms of advertising strategies or web design services.  At KnightCreative, we don’t reserve our conversion optimization work for just one service area or another.  It’s a part of every single thing we do, which means our clients benefit from our expertise and experience across every piece of their program.  What could that look like for you?

> Landing page optimization
> Content optimization
> Social profile optimization
> Web page analysis
> Usability recommendations
> CTA strategies
> A/B testing
> Content experiments
> Sales funnel optimization
> Traffic audits
> Competitive analysis
+ more!

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05

Content Marketing

“If you’re not putting out relevant content, in relevant places, you don’t exist.” – Gary Vaynerchuk

Content marketing is considered a relatively new facet of online marketing, but brands telling their stories is nothing new.
Throughout history companies have used content to attract, engage and convert their customers. The channels and approach to content distribution, however, has changed significantly.

Gone are the days when traditional outbound marketing could be your only advertising strategy. Today, DVRs allow consumers to skip commercials altogether. Newspaper readership has declined rapidly through the years. The internet has revolutionized the way consumers shop, and in turn, how brands must market. Consumers are in control of the buying process, researching their options extensively. The internet has empowered consumers, and unless a brand is creating the content shoppers are looking for, they aren’t going to win the sale.

88% of B2B marketers and 76% of B2C marketers report using content marketing strategies. Half of the brands in both of those groups also say they plan to increase their budgets in the near future. Content is being produced at an unprecedented rate. With so much content being produced, how can your brand break through the noise?

Content to Educate and Inspire

If 81% of consumers are starting online to research a product, you have to generate the content they are looking for, optimize it for organic success and conversions, then promote it for greater reach. A website has to be more than just a brochure of services, it needs to provide value to the readers.  Search engines no longer award search visibility to a website because they use the right keywords.  They award search visibility to the websites that offer the most benefit to the searcher.   They have become more and more adept at understanding what a website has to offer, and sending searchers there based on their intent and a website’s relevancy to their search and online behavior.

Earning search visibility is important, but your content needs to go beyond attracting visitors. It needs to engage and convert them, to generate the results you’re after. Once content is placed online, it needs to be tracked, measured, analyzed and optimized for better performance.

Your content needs to attract visitors, then go beyond to engage and convert them, to generate the results you’re after.  Your content needs to be engaging, thought provoking and informative. It needs to be visually appealing and offer a unique perspective. Through well written content, your brand has the opportunity to establish itself as an industry resource, drive qualified traffic to your website and convert visitors into customers. Our team of content writers and promoters understand what needs to happen to make content successful, and are committed to creating content marketing strategies that deliver.

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06

Web design

“Don’t interrupt what your buyers want to consume – BE what they want to consume.” ― Mike Volpe

Attracting the right visitors, engaging with them in meaningful ways, converting them into leads or sales and then delighting your customers so that they spread the word is a strategy for success.
Pretty straightforward, right? When we take a step back and think about business in those four steps, it all makes sense. Achieving that can be a challenge.
Consumers are smarter and more in control of the buying process than ever before. Brands can’t rely on only sharing the information they want to provide, they have to supply the information the consumer wants. That means that TV ads promoting sales, billboards and traditional marketing techniques can’t be your only marketing strategies. When a consumer is researching a purchase from their smart phone at 11:00 at night, are they going to wait until your commercial comes on? Are they going to get out of bed to go find your billboard? No, they’re going to go online and search for the products, services and reviews they need to make a decision.
The concept of inbound marketing was born when brands started to pay attention to the wants and needs of the consumers. Brands committed to these strategies continue to see high returns on investment and long term results.

Our approach to Web Design

We move your target audiences through the buying cycle to generate better results for your brand. That means we take the time to first understand your business and goals, then focus on your customers.  What does their buying journey look like? What questions are they asking along the way?  What information do they need before making a decision?

There are no one size fits all strategies or cookie cutter programs from KnightCreative. We take the best of what’s working for other accounts, customize fresh and creative tactics for new clients and spend our time generating results.

Marketing practices and techniques have changed, but the goal of a successful marketing campaign hasn’t.  There are new ways to reach your target audience and better metrics than ever before to make sure your marketing plan meets your goals, and our team is committed to doing just that for all of our clients.

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07

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