Project Description

01

Job Description

The logo, name card and eventual web design took on the aspirational motifs the fusion of the Art Deco movement envisaged. The aim was to reinforce a brand image of elegance, femininity, strength and endurance. From the original logo, Letter of I & M is designed to symbolise glamour, timelessness, unity and sits atop a classic serif typeface. The silver mirror finish on the name card reflects the cool sparkle of a diamond; the stark, clean whiteness on the reverse imparts a striking yet soothing contrast. The website takes on the shine of a luxury catalogue in which the visitor can flip from page to page looking for the perfect jewelry.

Branding
Print Materials
Facebook Advertising
Content Marketing
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