Web design

Attracting the right visitors, engaging with them in meaningful ways, converting them into leads or sales and then delighting your customers so that they spread the word is a strategy for success.
Pretty straightforward, right? When we take a step back and think about business in those four steps, it all makes sense. Achieving that can be a challenge.

What can our Web Design services do for you?

“Don’t interrupt what your buyers want to consume – BE what they want to consume.” ― Mike Volpe

Consumers are smarter and more in control of the buying process than ever before. Brands can’t rely on only sharing the information they want to provide, they have to supply the information the consumer wants. That means that TV ads promoting sales, billboards and traditional marketing techniques can’t be your only marketing strategies. When a consumer is researching a purchase from their smart phone at 11:00 at night, are they going to wait until your commercial comes on? Are they going to get out of bed to go find your billboard? No, they’re going to go online and search for the products, services and reviews they need to make a decision.
The concept of inbound marketing was born when brands started to pay attention to the wants and needs of the consumers. Brands committed to these strategies continue to see high returns on investment and long term results.

Our approach to Web Design

We move your target audiences through the buying cycle to generate better results for your brand. That means we take the time to first understand your business and goals, then focus on your customers.  What does their buying journey look like? What questions are they asking along the way?  What information do they need before making a decision?

There are no one size fits all strategies or cookie cutter programs from KnightCreative. We take the best of what’s working for other accounts, customize fresh and creative tactics for new clients and spend our time generating results.

Marketing practices and techniques have changed, but the goal of a successful marketing campaign hasn’t.  There are new ways to reach your target audience and better metrics than ever before to make sure your marketing plan meets your goals, and our team is committed to doing just that for all of our clients.